Brief for the exam and overall plan

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 
• a website homepage for the band;
 • a digipak for the album’s release;
 • a magazine advertisement for the digipak. 
We have chosen a song to make the music video for. The song is 'in too deep' by Sum41. We chose this song because we all like the genre of pop punk. We also really like the style of video's that the genre pop punk uses.

We chose to do a teenage theme. This is because of the nature of the song and the lyrics. We also conveniently have the resources available to produce such a video without it looking like we could only use our school. We will use other locations, however , this will be the majority of the shots as the theme is teenage love.

Our ideas for the video consist of a teenage love narrative but also have interesting images of the lyrics and people miming the words to the song. We may also include thoughts on hold up cards as this fits with the lyrics of the song.

Also in our video we will be playing with stereotypes. This will be portrayed through the narrative. The narrative is of a teenage boy (main character) who falls in love with a 'popular' girl who is the antithesis of everything that he is. This will be portrayed through the mis-en-scene by the clothing , props and action. The boy believes that because of their very different social statuses that they cannot be together, however it turns out that the girl listens to his favourite band. This results in a romantic love story.