Barthes theory

Barthes identified five different narrative codes that can be used to analyse media products. This is how our product relates to this theory:

Action Code
In our music video the action code is present throughout as an unwinding story, however, the trigger for the audience is simply when the popular girl and alternative boy smile at each other. This suggests to the audience that there is emotion between them, which in itself shows that they want to be together but can't.

Enigma Code
The enigma code in our video is whether or not the lead singer of the band will get together with the popular girl. The audience at the start of the music video see the boy and girl look at each other but the girls friends drag her away. This is designed to infer to the audience that they secretly like each other but cannot be together. This will make the audience want to know if they will get together.

Semic Code 
The school set in our music video tells to audience that the characters are teenagers. All the props and mise en scene in our video has been placed to indicate that our characters are young , mostly alternative and in school. All theses elements of our video is typical to the genre of Pop Punk and is featured in a lot of Pop Punk artists videos such as Wheatus.

Culture Code 
Our target audience for our music video is tennagers therefore we felt that a school/sixth form setting would be relatable and appropriate to use. We also felt that by having the popular girls friends not allowing her to be with someone from a different social group (perhaps, stereotypically, a less valued one than herself) was an accurate representation of how our alternative audience may have felt at some point.

Code Of Oppositions
Our video features two binary opposites, love v evil. The love element is the popular girl and the alternative boy (lead singer of the band) wanting to be together and having feelings for each other.
The evil element is the idea that two social groups cannot interact as they are too different. This is portrayed through the popular girls friends that are trying to stop this. However, as stated by Vladimir  Propp's theory , the villain is punished and the hero is rewarded , therefore love triumphs over evil.