Video Analysis

 

 

Camera

This music video uses a range of shots such as long shots and close ups. However, there is a correlation between the type of shot used and when. There tends to be a use of the close up shot, mid shot or extreme close up when lip syncing is being used by the artists. This could be to make it clear for the audience who the singer is if they have never been seen before. The artists also look into the camera which would suggest confidence to the audience. This may make the audience want to be like the artists as they may idolise them.

Long shots and angled shots are used when there are other people acting, this could be because the extra’s in the video are not as important therefore the audience do not need to know who they are. This could also be relatable to this particular song as its about having a night out therefore it could be showing that a lot of people are out and that the artists are the most important people out. This could also relate to the personal identity aspect of the gratifications theory as the audience may be subconsciously thinking that they want to be part of that.

 

Mise en scene

This song has an element of country music, therefore the video include iconography of that genre of music and element of the culture as well. For example, they are in a saloon, which is quite a key element and iconic symbol of American culture. The props and locations use are typical of that aspect of America. It is also easily identifiable by the cow boy boots and hats. This shows that the director of the music video also chose the outfits for the actors very carefully. Both artists also look typical of this aspect , however they both have garments on that are typical In the pop genre to create a unique take on the country riff used , although both artists specialise in the pop genre.

Editing

All of the cuts used are quick and sharp. This could be reflective of the tempo that is used in this song as it has an element of dance music in the chorus. This quick cutting could also reflect the lyrics as it is talking about having an amazing night and drinking a lot therefore may want to give the illusion of time going fast and everyone having fun. The editing on the lighting also makes the scenes in the saloon look dark and have a red hue. The dark red effect that this creates could be relatable to the sexual suggestions that this song has as red is often related to love and passion and sex is often the main focus of a pop song.