Overall Choice 

We have designed a logo for our production company that we feel embodies the genre of our music video. We originally thought that we would use our logo from last year so that it appeared as a subsidiary company to TEKPRODUCTIONS. However, upon reflection, we decided to use the ‘TEK’ but replace production with ‘RECORDS’. We felt that records fit with the genre of music we are concentrating on because records are viewed as unique and individual these days, just like our target audience.

Font

The reason why we chose the font is that it looks like American school lettering that is often used on school merchandise. This will help our audience relate to our record label as the age group we are aiming at (13-20). Also the fact that the logo font looks as though it was draw also fits in with our intended audience. Stereotypically, our alternative target audience, are portrayed as artsy and also rebellious, therefore we thought the fact the font looks academic but scribbly fits in with the target audience.

Image

The image we chose is a pair of ‘can’ headphones. We chose these particular headphones as they are in fashion in the alternative crowd, with brands such as ‘skullcandy’ and ‘beatz’ recreating the older style of headphones known as can’s. We chose to put red on the headphones as red could suggest anarchy which could be associated stereotypically with our audience and our genre of music. A lot of pop punk artists use the values of anarchy to promote their band and image.